About Luke

What led you to a job at Zipline Interactive?
I’ve been a fan of Zipline since they opened. I was working at another agency down the street and SEO, SEM and Affiliate Marketing was fairly new but a lot of our budgets were shifting in that direction for national clients. I went to an Ad Club function and realized most local agencies had no idea what could be done with internet marketing but Zipline was miles ahead. I was really impressed by the owners and watched them casually for the next 15 years. When the opportunity came up to work here, I researched them more, met the people working here and was even more impressed.

Do you believe Al Gore invented the Internet?
Heck yes! Have you heard him speak? Who could handle that in person? He had to invent a way to communicate long distance by typing instead.

What is your favorite part of working in digital advertising?
The flexibility and trackability of the medium. I used to love making and placing television commercials as they appealed to the most senses. But with internet advertising you can combine sight, sound, motion, and an interactive component that blows away other mass media options if done right. And if the lead conversion is done correctly, you’ll get your best cost per conversion / ROI from digital too.

Outside of digital advertising, what is your dream job?
I think being a tour guide or writing for a TV show would be fun. I love this area, I love people and I was the class clown.

What is your favorite thing about working at Zipline?
The people are incredible and the work is first rate. Also there’s a popcorn maker and sometimes candy at the front counter.

What do you do when you’re not at work?
Spend time with family. I’ve led scout troops, coached ball teams, run carpools and organized camping trips. Family and community are at the top of my mind and heart.

What is the craziest thing you’ve ever done?
Wow. I’m not sure that these stories are appropriate for the website. Let’s have a Gin and Tonic sometime and I’ll fill you in.

What is your favorite TV show or movie?
The best movie is Rocky, Forrest Gump or It’s a Wonderful Life. If you don’t think so, you’re allowed to be wrong. The best TV show - THE SIMPSONS. They’re not all winners but the writing and jokes are brilliant in some of them.

Who is your idol?
Don Hoene. My dad is an incredible guy - larger than life, a natural leader, deeply committed to his family and town.

Would you like to ask me a question?

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