Directly target handpicked prospects with laser-focused marketing campaigns.
What is Account-Based Marketing?
Most B2B marketing campaigns are designed to appeal to the widest audience possible. These types of lead generation campaigns use a variety of marketing strategies to target, attract, and convert as many prospects as possible. Account-based marketing (ABM) flips traditional lead generation on its nose. Instead of targeting the entire market, we will work with you to create laser-focused marketing campaigns that target the exact companies and organizations you want to do business with.
Account-Based Marketing (ABM) Is A Great Fit If You...
What Types Of Companies Is Account-Based Marketing (ABM) Perfect For?
Account-based marketing is the perfect solution for companies and organizations that are looking to target and build relationships with high-value prospects and accounts. If you sell high-dollar or high-touch products or have a finite target audience, ABM can be the perfect solution to help you talk directly with your ideal prospects.
How Our B2B Account-Based Marketing Program Works
Step 1: Locate Ideal Prospects
Step 2: Create Personalized Messaging
Step 3: Select Marketing Channels
Step 4: Measure, Learn, And Iterate
Account-Based Marketing Is One Element Of A Full Funnel B2B Marketing Program
At Zipline, we have a variety of B2B marketing programs. Whether you’re looking for simple lead generation, want to increase brand awareness among your prospects, or want to laser-target strategic accounts, we can develop a custom strategy that will help you maximize your success.
Not sure how to start? Let’s create a B2B Marketing Blueprint
If you’re looking for a fresh B2B marketing strategy but aren’t quite sure where to start, the B2B Marketing Blueprint is the perfect place to begin. This highly personalized experience connects your sales, marketing, and leadership teams directly with our top strategists. During this 2-week experience, we will work together to analyze current data, identify key opportunities, and bust through any roadblocks holding you back.
Interested in Account-Based Marketing? Talk to an Expert Today.
Fill out the form to the right and we will connect you directly with one of our account-based marketing experts.