Why Content is Still King – And Why That’s a Good Thing

“Content Is King” is an SEO philosophy that’s been around since before SEO was even an indust...

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ADA Compliance Tips for Website Developers

The internet is for everybody. That is something every developer should intrinsically understand as...

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Crucial Tips for Addressing and (Surviving) a Data Breach or Crisis

It should come as no surprise that businesses in practically all industries are experiencing a stag...

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Supercharge Your SEO with Latent Semantic Indexing

Latent Semantic Indexing, or LSI, refers to a specific type of keywords that search engines use to ...

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Advertisers are choosing Amazon over Google, should you?

At Zipline, we do a great deal of advertising across a number of platforms including both Amazon an...

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Project Beauty Share is ready for its closeup

Nearly every woman can relate to the twinge of guilt that comes from letting perfectly good makeup ...

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Do you need to worry about today’s launch of WordPress with Gutenberg?

Today, Wordpress is rolling out a major version update known as Wordpress 5.0. As part of this big u...

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A Starter Pack of Negative Keywords for your Google Ads or Bing Ads Campaign

Pay-per-click advertising has gotten more and more expensive as the masses have discovered the deep ...

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Facebook is Moving from Reviews to Recommendations

Facebook is currently in the process of revamping the review system for its Business Pages. The soci...

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Title Tag Hacks to Improve your SEO and Click-Through Rate

Website owners and marketers painstakingly focus on developing just the right content for each page....

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Vertical SEO is the greatest marketing opportunity you probably haven’t even heard of…

The world of SEO has changed significantly over the past few years. With an influx of new devices, s...

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An empty / blank Divi 3.0 child theme

Developed by Elegant Themes, Divi has become one of the most popular and customizable Wordpress them...

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