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Learn how we used analytical data to help Alderwood Landscaping generate more leads

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Since 1981, Alderwood Landscaping & Construction has been building some of the finest custom landscapes in the Pacific Northwest. Their innovative and bold designs are both beautiful and functional and have been featured by numerous magazines and TV networks.

Alderwood reached out to Zipline Interactive in 2015 to find new ways to help expose potential customers to their one-of-a-kind landscape solutions. Zipline embarked on a successful inbound marketing campaign that included a mixture of search and social advertisements as well as a comprehensive SEO campaign which immediately started generating new business for Alderwood. As we worked with Alderwood to analyze the data from the campaign, it became increasingly obvious that a new website was necessary to help take Alderwood’s business to the next level.

Our data analysis of Alderwood’s customers showed that they were primarily browsing their old website on mobile devices, something that wasn’t natively supported by that website. In addition, through analytics and conversations with stakeholders, we discovered that Alderwood’s customers wanted to learn more about the specifics of past projects than they were able to do on their previous website. While the old website did showcase their work, it was done through simple galleries with a single photo of each project. This layout didn’t allow potential customers to dig deep enough into the projects for them to make a purchasing decision.

Using these insights, we embarked on a website analysis process that culminated with a complete redesign of the Alderwood website. The new website was carefully crafted to meet the needs of the ideal Alderwood customer. Now, these potential customers can dig deep, browsing dozens of projects, each with multiple photos and complete project profiles. Potential customers can also access all of this information using any device they choose. The new website is completely responsive, providing a consistent experience to users on phones, tablets, or traditional computers. We also added a number of other features such as a news archive, lead tracking contact form, and social media integration- all designed to enhance the overall user experience.

Visit the new Alderwood Landscaping website online: http:/www.alderwoodlandscaping.com

Author:

Ryan Stemkoski

Creative Technologist

Ryan is a Creative Technologist at Zipline Interactive. He has over 15 years of experience planning, designing, developing, deploying, and marketing websites and mobile applications for businesses of all shapes and sizes.
More Articles
Ryan is a Creative Technologist at Zipline Interactive. He has over 15 years of experience planning, designing, developing, deploying, and marketing websites and mobile applications for businesses of all shapes and sizes.
More Articles

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