Learn how we used analytical data to help Alderwood Landscaping generate more leads

alderwood1-01

alderwood2-01

Since 1981, Alderwood Landscaping & Construction has been building some of the finest custom landscapes in the Pacific Northwest. Their innovative and bold designs are both beautiful and functional and have been featured by numerous magazines and TV networks.

Alderwood reached out to Zipline Interactive in 2015 to find new ways to help expose potential customers to their one-of-a-kind landscape solutions. Zipline embarked on a successful inbound marketing campaign that included a mixture of search and social advertisements as well as a comprehensive SEO campaign which immediately started generating new business for Alderwood. As we worked with Alderwood to analyze the data from the campaign, it became increasingly obvious that a new website was necessary to help take Alderwood’s business to the next level.

Our data analysis of Alderwood’s customers showed that they were primarily browsing their old website on mobile devices, something that wasn’t natively supported by that website. In addition, through analytics and conversations with stakeholders, we discovered that Alderwood’s customers wanted to learn more about the specifics of past projects than they were able to do on their previous website. While the old website did showcase their work, it was done through simple galleries with a single photo of each project. This layout didn’t allow potential customers to dig deep enough into the projects for them to make a purchasing decision.

Using these insights, we embarked on a website analysis process that culminated with a complete redesign of the Alderwood website. The new website was carefully crafted to meet the needs of the ideal Alderwood customer. Now, these potential customers can dig deep, browsing dozens of projects, each with multiple photos and complete project profiles. Potential customers can also access all of this information using any device they choose. The new website is completely responsive, providing a consistent experience to users on phones, tablets, or traditional computers. We also added a number of other features such as a news archive, lead tracking contact form, and social media integration- all designed to enhance the overall user experience.

Visit the new Alderwood Landscaping website online: http:/www.alderwoodlandscaping.com

Author:

Ryan Stemkoski

Principal / Interactive Director

Ryan is a Creative Technologist at Zipline Interactive. He has over 15 years of experience planning, designing, developing, deploying, and marketing websites and mobile applications for businesses of all shapes and sizes.
More Articles
Ryan is a Creative Technologist at Zipline Interactive. He has over 15 years of experience planning, designing, developing, deploying, and marketing websites and mobile applications for businesses of all shapes and sizes.
More Articles

Want to get more leads from your website?

If you’re interested in getting more leads from your website, give us a call! Our team can help analyze your website, customers, and analytics just like we did for Alderwood Landscaping. Using this data, we can help identify opportunities your business can take advantage of to reach new prospects and convert more website visitors into paying customers.

Get Started

LEAVE A COMMENT ON THIS ARTICLE

Ask a question, make a comment, or tell us we're wrong.

Related Articles

A sampling of other articles you may enjoy if you liked this one.

Project Beauty Share is ready for its closeup

Nearly every woman can relate to the twinge of guilt that comes from letting perfectly good makeup ...

Read More
Wordpress Gutenberg on Screen
Do you need to worry about today’s launch of WordPress with Gutenberg?

Today, Wordpress is rolling out a major version update known as Wordpress 5.0. As part of this big u...

Read More
Pinecroft Business Park Website
Pinecroft Business Park is Expanding & Growing

Pinecroft Business Park is one of the Inland Northwest’s best places to do business. A unique busi...

Read More

Would you like to talk to a human?

Our expert online marketing team is here to help. Contact us today.

Get Started Now