Search Engine Optimization

The Importance and Advantages of Using an SSL

Secure socket layer or (SSL) is a standard security technology that establishes an encrypted link between the server that hosts your website and your customer’s web browser. This encrypted link allows data to be passed securely to and from your customer’s web browser. The SSL protocol was originally developed by Netscape in 1994 and has …

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Supercharge Your SEO with Latent Semantic Indexing

Latent Semantic Indexing, or LSI, refers to a specific type of keywords that search engines use to refine their results. This particular variety of keywords is used by search engines like Google to display contextually relevant content to the searchers. So what exactly are LSI keywords and how do they work? More importantly, why should …

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