SleepOrbit is an innovative start-up that aims to help employers mitigate the risk associated with sleep deprivation. There is a growing awareness of the significance of sleep and its role in health and productivity. Poor sleep health and sleep disorders lead to decreased performance, increased health care costs, sick time, poor attendance, and risk of injuries and accidents. SleepOrbit is working to introduce a number of assistive tools to help companies improve the sleep life of their critical employees. Through detailed monitoring, the SleepOrbit system analyzes the sleep patterns of a user and provides tips, suggestions, and analytics on what the user can do to get better, more restful sleep.
The SleepOrbit team hired Zipline Interactive to assist with a full brand development and messaging package. We worked closely with the SleepOrbit team to analyze potential target markets and to help establish a growth vision for the future. With that information in hand, we developed an identity package that will resonate with our primary target audiences. This branding was then carried through a variety of materials including presentations, brochures, and business cards. Most recently, we worked with SleepOrbit to launch the first phase of their website system. The website has been carefully crafted to complement their marketing materials and provide a vehicle for users to sign up for upcoming sleep studies. Our team is also hard at work planning and designing software to help streamline the process of facilitating future studies.
There is a lot more on the way for SleepOrbit and we’re excited to see the evolution of this fun and innovative product. To visit the new SleepOrbit website go to: https://sleeporbit.com/.
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