Greater Spokane
The story of how Zipline Interactive helped GSI transform its network of websites.
Greater Spokane Incorporated has been working to build a strong economy since 1881.
Greater Spokane Incoporated (GSI) represents over 1,200 businesses and 100,000 individuals who live, work, and do business in the greater-Spokane region. With the goal of creating something greater for the Spokane region, GSI connects businesses to valuable relationships and resources, drives initiatives, and advocates for businesses.
GSI hired Zipline to bring unified voice to the many websites GSI owns and operates. With a large network of websites serving a variety of target audiences, creating a unified experience is no easy task but our team was up for the challenge.
Need help with your website?The GSI network of websites connects over 1,200 businesses to critical resources.
The organizational website designed to promote programs, events, and memberships.
OVERVIEW
An informational site focused on economic development and bringing new businesses to the region.
OVERVIEW
A website dedicated to promotion of area STEM initiatives and programs in the Inland Northwest.
OVERVIEWLead generation is what we do best and we helped GSI develop a full online/offline campaign.
The Join GSI online experience helps showcase the benefits of membership to potential members.
The JoinGSI website was designed from the ground-up for lead generation and conversion optimization.
The JoinGSI website is the centerpiece of a large scale member recruitment effort from Greater Spokane Incorporated. This website was carefully designed to entice incoming prospects from TV advertisements, billboards, online advertisements, and other media into signing up for a membership or sample member event.
This website uses an innovative information and video driven funnel strategy that helps to inform and inspire potential prospects.
Want more leads from your site?With over 1,200 member businesses and 100,000+ users the GSI website has to wear a lot of hats.
The GSI website is entirely responsive. Supporting phones, tablets, and desktops.
GSI uses a robust CRM to power events, registrations, members, and a variety of other tools. We integrated it directly.
A robust set of tracking tools are used including Google Analytics and call tracking.
Our skilled team works monthly to help our skilled team works monthly to help search.
We helped Advantage Spokane build a website that targets outside companies looking to relocate.
Advantage Spokane is a division of GSI that works tirelessly to bring new businesses and locations to the Spokane area.
Previously, the information regarding this critical program was buried deep in the GSI website. We worked with GSI and Advantage Spokane to extract this information and then used it to build a brand new website experience, designed exclusively for site planners and businesses considering relocation to Spokane.
The new website provides a host of tools designed to help site planners find the information they need to move businesses to Spokane.
We can help organize your contentWith local businesses growing and others relocating to Spokane, workforce development is a priority.
Having a skilled workforce is critical to our region and training the next generation is a priority for GSI.
The STEM Network is an action-oriented partnership among multiple organizations within a defined geographic area, working toward a common goal of increasing student success in STEM. This community-based strategy engages schools, businesses, governments, and other stakeholders to drive innovation and improvements in STEM teaching and learning at a systems level.
Zipline worked with the team at GSI and Spokane STEM to develop a robust website to help facilitate this mission.
Need a website for your organization?
Websites are great, but we don’t just create websites. We create business tools that get results.
Through better design and search engine optimization, GSI has seen a significant increase in relevant organic traffic.
Mobile usage is up everywhere and GSI has seen a major increase in continued mobile use with the help of a network of responsive sites.
Centralizing content management using our ZLCMS system allows GSI to save time and money by sharing content, plugins, and tools between the various GSI websites.
At Zipline, the success of a project is not judged on whether it wins design awards, instead our success is gauged on whether we help our customer do business better, more efficiently, and more profitably.
We are driven to create websites that save businesses time and money while helping them make more time and money. This unique focus helps our clients grow their businesses. We love to see our clients growing quickly because it means more work for us and more money for the economy.
Helping GSI use the web better has allowed us to do just that. Helping GSI grow has helped Zipline and the greater Spokane region grow.
Want to get real results?Our team was able to tune up the network of GSI websites. We can improve yours too.
We have completed over 750 projects. If you can dream it, we’ve done it.
