Marketing Automation

Generate leads, close deals, and nurture your pipeline on autopilot.

Your time is valuable
Spend it growing your business

Marketing automation is a transformational force for B2B marketing and sales teams. Marketing automation provides businesses with a whole new level of personalized communication, delivered in a way that actually takes less manpower to achieve.

Imagine having a sales conversation with a prospect at the exact point in time when they’re on your website looking at a product, or sending a personalized text to a customer following the delivery of their order. These types of personalized, thoughtful messages are what really make a company stand out, but there is no way that your staff can monitor and maintain all of your communication channels 24×7. With marketing automation, all of this is possible and so much more. 

Marketing Automation Brings Massive Benefits To Both Sales & Marketing

Marketing automation can influence the entire b2b marketing funnel. From the first contact with a prospect all the way through repurchases from customers, marketing automation has the ability to help your sales & marketing teams be more effective.

MARKETING

SALES

Our Favorite B2B Marketing Automation Tools

Marketing Automation Is An Integral Part of B2B Marketing

At Zipline, we have a variety of B2B marketing programs. Each of these programs has its own recipe, but marketing automation is a critical component of every single one. 

account-marketing-icon

Account-Based Marketing

Land high-value leads by targeting prospects with laser-focused marketing.

Demand Generation

Create an insatiable demand for your products and services.

Inbound Marketing

Use a variety of content and resources to attract the attention of your prospects.

Strategic Lead Generation

Fill your sales pipeline with a steady flow of leads through targeted marketing.

Every B2B Company Can Benefit From Marketing Automation

We have never encountered a company or process that couldn’t benefit from marketing automation. There are countless ways that your business can be automated, but here are a few ideas:

Lead Nurturing

Lead
Nurturing

Send targeted messages to prospects during the sales process to help build awareness for your brand and capabilities.

Increase Traffic

Upsell
to Customers

Tell existing customers about products or services they haven’t purchased but should based on their previous activity.

Lead Follow-Up

Lead
Follow-Up

Immediately provide a new lead with resources to keep them focused on you and not shopping competitors.

Abandoned Cart Reminders

Abandoned
Cart Reminder

Don’t let sales walk away. Follow up with customers that didn’t complete their purchase to encourage them to finish the transaction.

Order
Follow-Up

After an order or job is complete send automated messages to show your customers
that you care.

Automatic Social Media

Automatic
Social Media

Automate posts and even critical communication like thanking a customer for a purchase on social media.

Interested In Marketing Automation? Talk To An Expert Today

Our expert online marketing team is standing by and ready to help transform your communication efforts with marketing automation.

Every business is unique. Our expert online marketing team will meet with you to analyze your marketing automation needs.

Using the information gathered during this conversation, we will work to develop a customized plan and budget designed to help you reach more customers.

Call us today at (866) 440-3158 to get started.

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